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There is really a way which can thrive and prosper even when an big pet super store opens up in your town, or if perhaps three other groomers open up just miles from your shop. All you need to understand are two words: Direct Marketing!
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During the same time frame another team at Apple was diligently working with a less expensive product called “Macintosh”. Released in 1984 the Macintosh was inexpensive than the Lisa, and offered more software details. The simple machine was the first to come using a mouse and user-friendly Graphical user interface. The market bought it as well as the cult was born.